Parents like the over-involved friendly ones (except when they don't), and indeed that public-face-of-the-institution is part of the job.
But what's the rest of the job? What is it that a skating director actually does?
Well, first, you cannot imagine the amount of paperwork they have to file. Municipal, county, state, and federal safety, mechanical, and child protection paperwork. Scheduling for each of maybe 5 annual class sessions, 2 competitions, 1 or 2 ice shows, and 2 or 3 exhibitions. Copy for the next brochure. ISI, PSA, and USFS forms for competitions, tests, membership, accreditation. For every coach. There are 23 coaches on staff at the Ice Rink of the Damned, and 1,000 kids in the skating school.
Especially at smaller municipal rinks, systems are not always up to the 21st century, so a lot of work is still done on paper forms. (In other words, you have to do it twice--once on paper, and then again on the computer. Don't ask.)
In other words, a skating director's job is the poster child for busy work. To a large extent, you have to forgive them if they are not in the lobby glad handing.
Ice Show Director
At many rinks, the Skating Director is also the ice show director--selecting the music and arranging for the cut, writing the script, assigning the pros, setting up the rehearsal schedule, choosing the costumes and supervising the set design. This consumes months of time. Even if your Skating Director has a clue and offers to pay pros to fill some of these roles, it's a time-consuming process.
The Skating Director is responsible for the numbers. That means it's her job to get the bodies in the door. So she needs to come up with and implement the programs, rewards, classes, and events that keep the ice filled, whether or not she's been given the budget to do this.
Regular classes, specialty classes, off-ice class, clinics, seminars, special events, guest pros, you name it. The skating director is coming up with and scheduling every part of the curriculum, and must coordinate it with other programs sharing the facility (like hockey, karate, Sunday Night B-ball, Mommy-and-Me, and Zoomba).
The Skating Director is in charge of all those skating pros. She's doing the hiring, firing, hand-holding, negotiating, mitigating, and soothing of all those temperaments.
Not to mention the Skating Moms.
Tell her thank you every once in awhile.
What else does your skating director do? How well does she keep all the balls in the air?