Ask any skater what they love about skating and they won't give you a skill. Nobody skates because they like brackets, or axels, or spirals.
Skaters like speed.
They like the wind in their hair.
They best thing a coach can do for beginning skaters isn't teaching them how to swizzle or balance. It's just letting them skate.
I sometimes tell beginners' parents to skip the first year of lessons. Just buy your child pair of skates and bring them to public once a week for a year. It will cost about the same. If you really don't feel like they'll do anything without instruction, then hire one of the rink rats to babysit on the ice every Sunday afternoon. Just let the kid have fun.
But you can have lots of fun in class too, as long as your coach isn't asleep at the switch, or consider themselves too good for Pre Alpha (and therefore checked out of being an engaging coach).
Back and forth
The worst thing you can see in a beginning skating class is the kids just skating back and forth and back and forth and back and forth doing the same thing over and over. Especially in a class with really slow or really fast kids, just putting the kids on a circle instantly makes it easier to manage and more interesting. Or just switch it up-- sometimes back and forth, sometimes circles.
I'm not saying the kids don't need to drill. They really do. But drills don't need to be boring. Have them count how long they glide on one foot, and let them count super fast. Make them start their one foot glide as a specific marker (this is very challenging for beginners and requires a lot of concentration, which also keeps the boredom at bay). Offer a challenge: have them see how many of a given skill they can do--how many dips, how many swizzles in a row, how many 5-second glides, or anything else you can think of.
Even the beginningest beginner knows more than one skill. So make up a pattern that combines several skills. And if you only have three skills, or the skater moves so slowly that the pattern only takes them a couple of feet, add a clap, or a stomp, or jazz hands.
There are all sorts of higher level skills that lower level skaters can learn. Pre Alpha/Basic 1-3 skaters can do pivots and spins and two-foot turns. Alphas/Basic 4 can do lunges and backward dips; betas/Basic 5 can do bunny hops, gammas/Basic 6 can do shoot-the-duck and backwards two foot turns. The coach needs to know the critical element that makes a skill possible. If you can do a one-foot glide, you can do a modified lunge. If you can swizzle, you can pivot. If you can march, you can spin. (This is one area where Basic Skills gets it right-- it puts choreographic skills in the curriculum, instead of relying on the coach to not be boring, for instance, one-foot spins in Basic 5.)
So here's the coach's oath: First, do not bore. (yourself, or anybody else)